In China sieht das gänzlich anders aus: Dort steht das Datum seit einigen Jahren für den Singles' Day – hergeleitet aus der Symbolik 1 für Single. Alle SATURN Singles Day Termine auf einen Blick. Die nächsten Singles Days bei SATURN mit Wahnsinns-Angeboten: November – SATURN Singles. Singles' Day oder Guanggun Jie (chinesisch 光棍节, Pinyin Guānggùn Jié, W.-G. Kuang-kun chieh, englisch bare sticks holiday) ist ein Tag für Alleinstehende.
Singles’ DayAlle SATURN Singles Day Termine auf einen Blick. Die nächsten Singles Days bei SATURN mit Wahnsinns-Angeboten: November – SATURN Singles. Singles Day ➤ Finde die besten Angebote & Gutscheine ✓ Top-Produkte und Preise ✓ Spare bis zu 70% bei deinem Einkauf ✓ auf fairy-devil.com Singles’ Day oder Guanggun Jie ist ein Tag für Alleinstehende, der am November gefeiert wird. Die Zahl 1 im Datum soll einen Single symbolisieren. Dieser Tag wurde in den letzten Jahren bei jungen Chinesen immer beliebter.
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Die Studenten, die mittlerweile die Universität verlassen haben, führten die Tradition fort. Das Event wurde durch das Internet immer populärer und ist bei modebewussten Jugendlichen besonders beliebt.
Blind-date-Partys sind ebenfalls populär, um einen Partner zu finden. Einige Universitäten bieten spezielle Programme, bei denen Singles gemeinsam feiern können.
Mit insgesamt sechs Einsen im Datum Aus diesem Anlass wurde der Tag besonders gefeiert. Auch werden viele Artikel rund um das Thema Liebe in den chinesischen Medien veröffentlicht.
Zudem wurde am However, it is now widely celebrated by both sexes. Blind date parties are popular on this day, in an attempt to alter the single status of the participants.
Some universities organize special programs to gather singles together for the celebration. Singles may take on an annoyed or self-deprecating attitude in response to remaining single as a university student, but university initiatives have helped curb that negativity.
The event is not an officially recognized public holiday in China,  although it has become the largest offline and online shopping day in the world.
As more people join in the celebration of this holiday, many companies have taken the opportunity to target younger consumers including businesses such as restaurants, karaoke parlors, and online shopping malls.
On Singles' Day , Alibaba set a world record for most payment transactions during the festival. Its mobile wallet app Alipay processed , payment transactions per second.
A total of 1. Singles' Day has since been popularized through the internet and is now observed at several places outside of China as well.
In Indonesia , for example, 11 November is dubbed "Harbolnas" National Online Shopping Day , and large discounts are offered by major online retailers.
It was initiated by a group of internationally recognised dating experts in order to help singles either embrace their single status or 'do something about it'.
MediaMarkt , a German company, promotes Singles' Day in their stores. On October , Alibaba threatened legal action against media outlets that accept advertising from competitors that use this term.
From Wikipedia, the free encyclopedia. Unofficial Chinese holiday. The Economist. Seoul and Taipei.
Archived from the original on 14 September Retrieved 18 April